Silly Phillie’s Original Baby Hoagieâ„¢ made the list of Cool Gifts for Kids published by Real Simple Magazine. In fact, it is number twenty two out of seventy seven selected products.  I am thrilled to have one of our most unique baby gifts recognized in such a way.
The origins of the Original Baby Hoagieâ„¢
The Original Baby Hoagieâ„¢ was conceived as a one time baby shower centerpiece for my niece Lainie Wilker’s baby shower. The shower was to be hosted by my sister Ricki Block at her home in San Diego, California.  I naturally wanted to contribute something special to the occasion as Lainie’s aunt and professional baby gift designer.  I also wanted it to have a definite East Coast flavor being that I am from New York.
My thought process led me to doing a spoof of a food related item. Specifically, I settled upon creating a Hoagie sandwich made exclusively from layette items for baby. My sister was a little apprehensive about the idea.  She was concerned that a whimsical rendition of a Hoagie might not be “sophisticated” enough for her fashionable West Coast lady friends.
Reaction to the Original Baby Hoagieâ„¢
The Original Baby Hoagieâ„¢ was the hit of my nieces’s baby shower I am happy to report. Everyone absolutely loved it. In fact, I left the baby shower inundated with orders from my sister’s friends! Needless to say Ricki  was very proud of her baby sister and I think more than a little bit relieved.
The Original Baby Hoagieâ„¢ went into production as soon as I returned to New York.  Fortunately, It became an immediate hit everywhere it was sold. That was quite some time ago. Today, the Original Baby Hoagieâ„¢ remains one of  Silly Phillie’s best selling gifts and most talked about products.
I’d like to give a special note of thanks to Victoria Sanchez-Lincoln, Fashion Director at Real Simple. She discovered the product at a public relations event earlier this year and was influential in getting it on the list of Cool Kids for Kids published by Real Simple.
Phyllis Gordon S’dao
Designer & Owner
Silly Phillie® Creations
